The Apprentice's Dr Paul Midha reveals 'heartbreaking' reason he didn't take Lord Sugar's deal

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12 Apr 2024, 11:52

Dr Paul Midha, Lord Sugar on The Apprentice

Credit: BBC

The Apprentice’s latest fired candidate Dr Paul Midha has opened up about the devastating reason he decided not to pursue a business with Lord Sugar. 

The final five were put through their paces as four major business bods picked apart the candidates’ business plans, with Claude Littner, MediaCom Chief Client Officer Claudine Collins, Shortlist Media co-founder Mike Soutar and award-winning business woman Linda Plant all taking part.

For cosmetic dentist Paul, he was forced to change tack very late in the game, with only 12 hours to go, after all the panel unanimously begged him to grow his dental business instead of trying to get into producing medical scrubs. 

Fans watched on as the Leeds businessman decided instead to offer Lord Sugar a 50 percent stake in his already established business, but the mogul instead wanted control over the whole enterprise as well as handing over the £250,000 cash injection and his mentorship.

Speaking exclusively to after his firing, Paul explained why he decided he couldn’t hand over the business, which ended up being a rather emotional decision. 

He explained that both dental practices that he currently owns have a combined value of over £2 million, but he offered two options - Lord Sugar could have a stake in a new practice, or they could use the funding to refurbish and run the current two practices. 

After returning to the boardroom following deliberations, Lord Sugar decided he wanted the business as a whole, which Paul wasn't willing to sign over. 

“That was the longest second of my life,” he confessed. “About a million things went through my mind. I just kept remembering the struggles, the journey, how can I devalue myself like that if I were to take it? 

“As much as I love Lord Sugar as a person and respect him, and how much I wanted that mentorship, I knew if I went back home and told my family if I had accepted that, there would have been heartbreak in their eyes. They’ve seen my journey.”

The tough call was ultimately what led to Paul’s firing right before the final hurdle, and despite not agreeing to Lord Sugar’s offer, he doesn’t regret his decision.

He added: “I came out of that boardroom and I held my head up high and we've gone on from strength to strength ever since so it was a very crazy 12, 13 hours but I believe the right outcome happened in the end.”

The final of The Apprentice 2024 airs on Thursday 18th April at 9pm on BBC One and BBC iPlayer.