Cristiano Ronaldo inspires Ikea water bottles after star’s Coca-Cola snub at Euro 2020 press conference

Virgin Radio

24 Jun 2021, 10:21

Cristiano Ronaldo has a lot of bottle  just make sure it's only full of water. IKEA have jumped on the aqua bandwagon after the iconic footballer turned his nose up at Coca-Cola last week and have released glass water bottles named after him.

The star hit the headlines by pushing two bottles of Coke away from him and his personal space before speaking at a Euro 2020 pre-match press conference and shouting in his native Portuguese: "Agua." And now the Swedish store have named reusable glass water bottles after the sportsman.

Sharing their new idea on Instagram, it read: "Drink water, sustainably @cristiano #Euro2020."

Followers praised the initiative and commented: "Give your marketing team a raise."

Another said: "Hahaha marketing on point."

While one user said: "This is quick clever marketing."

It's thought his shun of the Coke bottles reduced £2.84billion off the company's market value, while there was also bubbly beef with Italy midfielder Manuel Locatelli as he moved them aside in favour of water.

Practicing Muslim Paul Pogba also showed his disdain after he put a bottle of Heineken on the floor during the post-match press conference after France's win over Germany.

The football stars will potentially face a fine if they continue to remove any more of the tournament's sponsors.


Credit: UEFA Euro 2020


Euro 2020 tournament director Martin Kalle, said: "It is important because the revenues of the sponsors are important for the tournament and for European football.

"We are never fining players directly from the Uefa side, we will do this always through the participating national association and then they could look if they will go further to the player, but we are not going directly for the moment to the player."

With tournament rules 'requiring compliance with Uefa's promises to sponsors', players with religious objections are deemed off the hook.