ITV to air ‘Concert For Ukraine’ benefit show this month

Virgin Radio

16 Mar 2022, 15:10

ITV has announced they will be airing a two-hour concert in aid of those affected by the ongoing crisis in Ukraine.

The concert is due to go ahead on Tuesday 29 March and will raise money for the Disaster Emergency Committee’s (DEC) Ukraine Humanitarian Appeal.

ITV is expecting to raise over £3 million from revenue and sponsorship made by the event, and it will all be donated to the DEC fund.

In a press release for the event, the channel said they wanted to spread “a message of hope and support” to the people of Ukraine.

Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said: “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”

Saleh Saeed, chief executive of the DEC, added: “It is heart-breaking to see the deepening crisis unfolding in Ukraine as more refugees cross the borders each day with nothing more than what they can carry. The situation for those inside the country is becoming increasingly precarious.

“But there is something we can all do to bring hope. Funds raised by this concert will make a real difference to those affected by the conflict, sending a strong message of love and enabling DEC charities to help now with urgent aid as well as helping to rebuild lives in the months and years ahead.”

Just after the press release, the concert was announced on This Morning by Phillip Schofield and Josie Gibson, who told viewers this would be their chance to donate and help those caught up in the ongoing conflict.

ITV promises the concert will bring together names from the world of music, but a line-up is expected to be announced in the coming days.

'Concert for Ukraine' will air on ITV and STV on 29 March. It will also be available on ITV Hub and STV Player.