Truffle flavoured Marmite is now available

Virgin Radio

3 May 2022, 07:06

The spread that we either love or hate has gone all fancy on us, as Marmite has launched a new truffle flavour. 

If you fancy starting your mornings in a rather decadent way, this indulgent addition to the divisive Marmite family lands in shops today (2nd May), and will set you back about £4.50 for a jar.

With truffles - which are part of the fungi family - being among the world’s most expensive foods, the Marmite website plays up the poshness of its new offering, saying: “Truffle. The brand-new, utterly spiffing, jolly good, absolutely mahrvelus Marmite spread. It’s your forever way to introduce a finer taste into your daily routine. Now it’s not just toast – it’s toast, eaten with your pinkie in the air. Love it. Hate it. Have it.”

Marmite Truffle will bring a deluxe twist to the divisive spread, and will apparently be crammed with luxurious umami taste and an earthy aroma. 

The new offering will come in the classic glass jar that has become iconic through the decades, but, in keeping with its fancy nature, has rather classy gold foil lettering.

The OG Marmite was first invented pretty much by accident. At the end of the 19th Century a German scientist by the name of Justus Liebig, discovered that brewer's yeast could be concentrated, bottled and eaten. 

In 1902, the Marmite Food Company was founded in Burton-on-Trent, and the unmistakable savoury taste has since become a traditional topping for toast, or to have in sandwiches. It is a vegan source of B vitamins, including supplemental vitamin B12. To some people, it's delicious, but others can't stand the stuff.

We can only imagine that Marmite Truffle will further split opinion!